Every business is unique and when planning a digital marketing strategy, you have to consider the pros and cons related to your domain or sector and geography. Digital marketing can offer quick results by using different methods to get new leads. Here, PPC (pay-per-click) advertising offers a great opportunity to get more qualified leads to reach the most people most likely to buy.
Digital marketing services are being used by those in the jewellery business too, owing to the pandemic and subsequent lockdowns. Jewellery retailers have resorted to digitally marketing their products. As more customers started to buy jewellery online, jewellery retailers and stores have started to invest in digital marketing services to grow their business’ presence online.
However, to create a good online presence, you need to ask a few questions to yourself.
• How will you stand out from the competitors in the jewellery business?
• How to make customers select you amongst other competing jewellers?
• How to make your website unique, to attract traffic, with a good strategy?
Therefore, it is important to contact a professional digital marketing agency to get all these answers right for you. This agency must give you good SEO support and planned strategies to enhance your brand’s presence and reputation online, to drive traffic to your website. Devising the right digital campaign will target or retarget your audience to reach your potential customers.
To reach this target audience the digital marketing agency will use various techniques such as Search Engine Optimization (SEO), Social Media Marketing (SMM), Influencer Marketing, Email Marketing, Paid Advertisements, plus other various promotional channels.
Your target audience is reached through the organic approach or the inorganic approach. The organic approach helps to generate traffic by engaging with your target audience. The inorganic approach is done via paid advertisements (Google Ads) which are based on data, research and analytics.
How does Pay-per-click or PPC work for jewellery retailers?
Pay-per-click or PPC is one of the strategies and an effective one amongst different methods that give you good opportunities for your business to get more qualified leads which leads to potential buyers. When web users conduct a search, they generate a list of organic search results and paid ads.
PPC, an umbrella term, refers to any digital online ad, on a website or any search engine. They are paid ads that appear on top of the search results page, tagged with the “Ad” word. This result is obtained by the keywords method. Web-users when they search, type in keywords in the search engine, to generate the list of organic results and paid ads on a webpage. If you’d want your site to appear on top of the Google search page, you can either optimize your website or can pay Google to be put up there, or both.
Make a Keyword research to get you a list of potential keywords that can be used for the PPC ad campaign to generate leads to your business. Then decide on how much you would pay for the clicks on your online ad, which is also known as your maximum bid, but which can be changed when needed. Your ad’s position is determined by your maximum bid and quality score. The quality score is based on the relevance of the keywords and your ad. You’ll get to the top spots for your ads if you earn a high-quality score. Optimize your website first for search as non-optimized sites can create a bad impression. Then start spending money with Google Ads for better results.
Here are some of the benefits of PPC for your jewellery business.
• You have the control you need over your ad budget
• You are most likely to get more qualified leads related to your business
• Results are got immediately in real-time
• Build on your brand exposure for better recall
• Control, customize and target your ads
At Digital Atrium we have the expertise to build good functional websites, optimise them and run digital marketing campaigns for you. We build your digital entity and brand via a dynamic website and supportive mobile applications, with all the add-ons and applications required to keep your business or service live, functional and profitable. Overcome stiff competition and disruptive situations that may occur in the physical world without worry. So, digitally transform and empower your business or service by promoting it online.
Your jewellery business or any other business or brand can survive a crisis relatively better when hosted online, by using a virtual office or Work from Home, with staff operating on a cloud platform. We can work as a reliable digital transformation partner for your online aspirations and strategies. To find out more about us, please visit our website. You can also fill and submit an enquiry and our executive will contact you soon.
