Client

An educational institution running successfully schools affiliated to the CBSE and CAIIE, approached us to promote their schools through the digital media. Being an already established institution and well-known brand name, they needed to create further awareness and digital presence for building their school’s reputation and for promotion.

Challenges

Our team got a briefing regarding all requirements and our team deliberated on the project to come up with the appropriate solution. The team then focused on their pain points.

• To improve their website design and layout
• To generate more traffic to their website
• To gain better search result in Google, Yahoo, Bing
• To get more student admission and boarding school admission
• To meet teaching faculty requirements

What We Did

• Our web design team set about to redesign the client’s website for improving its appearance, response and user-friendliness. It was successfully done using the best skills and tools to the satisfaction of the client and it improves user interaction.
• Our SEO team brought about better search results in all the search engine platforms using techniques and campaign strategy. More organic leads were generated for school admission. There was 120% increase in website traffic.
• The SMO campaign included relevant posts in Facebook and other platforms, which resulted in better people interaction.
• The SMM campaign run on social media platforms like Instagram, LinkedIn and FB focussed on gaining student admission and boarding school admission, and yielded good results.
• A campaign for careers was run for teacher requirements, which also was successful and satisfied the client. Overall the campaigns saw a 70% increase in response than earlier years.

Results

The digital marketing solution developed brought out the desired outcomes for the client.

• School and Boarding admissions saw 70% increase in response via digital marketing
• Website traffic improved by 150% than previous year
• Social Media platforms gained – 205% increase in Likes in FB; 400% increase in Instagram; LinkedIn followers increase by 138%
• Student Admission & Teacher Recruitment campaigns achieved 2.5 times more than expected

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