A leading advertising agency in Coimbatore, known for its creative banner and visual ads, offers comprehensive promotional services to help businesses develop their brands. Despite having numerous work tenders, they sought Digital Atrium’s expertise to enhance their digital presence and connect directly with customers online.

Objective:

Digital marketing for advertising agencies can increase the reach of businesses faster and easier. Understanding the importance of digital marketing campaigns, they created digital ads for their business with digital atrium instead of depending on other ad mediums.

Challenges:

• Increase the traffic to the untrendy website where user engagement lacks.
• Create brand awareness among the audience through social media accounts with less audience interaction and untrendy ones.
• Convert visitors to customers through organic & inorganic campaigns.
• Compete successfully among branded advertising agencies in search engines.

Solutions:

Our digital marketing team conducted research to identify the most effective strategies for the client, implementing targeted digital marketing techniques to achieve optimal results.

Website Design:

We redesigned the client’s website to align with current trends and improve user-friendliness, enhancing visitor engagement for the long term.

SEO:

Using various keyword research tools, we identified keywords based on the client’s business terms. After six months of implementing on-page, off-page, and technical SEO, the website began ranking for targeted keywords, resulting in increased organic traffic, leads, and revenue.

SMM:

To boost brand awareness, we launched a Facebook ad campaign, creating a dedicated brand page and promoting it through targeted ads. This established a strong brand identity, attracted traffic to both the Facebook page and website, and increased followers. Communication strategies focused on customer appreciation and loyalty.

Results:

The digital marketing solution developed by Digital Atrium brought out the desired outcomes for the client.

• Revenue for the company increased by 15% in 2 months.
• Traffic on the website increased 25% in a month.
• Increased 60% likes & shares on the Facebook page.