A well-known CBSE school sought Digital Atrium’s help to boost admission enquiries through digital promotions. Recognized for its holistic educational approach and skill-based courses, the school aimed to raise awareness among parents about its unique curriculum and increase inquiries for the upcoming academic year.
Objective
Launching a constructivist learning approach in a popular city their main objective is to create brand awareness within the neighborhood. Maximize brand engagement, recognition and credibility in the minds of parents. And to increase admission inquiries by leveraging various advance digital marketing strategies.
Challenges
- To run paid campaigns in a particular radius to reach people within the neighborhood.
- To successfully compete among branded schools in search engines.
- To generate lead conversions in a short time frame.
- To achieve goals within a limited budget.
Our Digital Strategic Process
Our digital team performed a thorough analysis and created effective digital marketing strategies for below four digital marketing platforms.
SEO
Our analysis identified effective keywords for the school, leading to first-page rankings after six months of SEO implementation. This improved visibility significantly increased organic traffic to the school’s website.
SMO
We developed creative posts based on current educational trends to enhance engagement on social media platforms like Facebook, Instagram, and Twitter. This strategy notably increased the school’s followers, especially on Instagram, where parent and student activity is high.
SMM
Social media campaigns were pivotal in building brand awareness and generating admission inquiries. We implemented lead form, conversion and lookalike audience campaigns on Facebook and Instagram, resulting in a strong influence on potential enrollees.
SEM
Our targeted Google search campaigns effectively reached potential applicants, driving significant traffic to the school’s website and encouraging more admissions.
Impact
The digital marketing solution developed by Digital Atrium brought out the desired outcomes for the client.
3X
increase in School Admission
150%
Improved website traffic
200%
increase in social likes & shares
Grow your business digitally by having successful steps on digital marketing platforms. Reach us @ info@digitalatrium.in to get successful digital marketing solutions for your business.
