In this competitive business world, the marketing criteria vary among the organization but the goal remains the same – lead generation. Every business can generate leads using different platforms but the quality of leads is most important.
Generating high-quality leads can ensure the stable growth and development of a company. There are so many ways to attract customers and boost the company. Considering the company’s target audience and the services those people use we can build the most effective platform to sell products.
Although, there are various platforms for businesses to attract potential customers but below are the four digital platforms that create easy ways to reach valuable customers and engage them to buy products.
Website:
Many business owners have a myth that the website is for business only to generate leads for technology companies. But this is completely wrong, every business can earn more from its own website than from offline shops. A comprehensive website is a collection of related pages and other content placed under a shared domain name.
The main advantage of creating a website for the business is it can be developed and generate leads for years.
Landing Page:
A landing page is a one-page website with a specific focus on promoting business products or services. It attracts visitors easily and engages them to perform certain actions like leaving their email addresses, entering details in an enquiry form, registering for an event, downloading a file, etc.
The single page allows business owners to create brand awareness of their products and can list discounts or free items on the page. Creating such high attention ratio and valuable offers, landing pages generate enormous conversion rates.
Microsite:
A microsite is another kind of small standalone website where a company can place content briefing about the product and list offers on the product. A microsite is mainly designed to give information on business products driving consumer engagement and raising brand awareness.
The credible advantage of microsites is that they are totally specified. Gives information on what the customers expect in a brief.
Application:
Application is a designed computer program to perform any specific tasks like personal, educational, and business functions by people. It can be of sharing data, communicating, calculating, or playing games. Every business starts to create separate applications for their products and services where they can engage people easily rather than offline shopping.
The biggest advantage of creating an application for a business is it can reach and engage people easily as 88% of mobile users are spending their time on apps.
However, considering all these immeasurable advantages of four digital platforms in the market most business owners depend on these platforms to generate more leads. Digital Atrium has a well-experienced team to choose your platforms and work effectively for better marketing results. Contact us at info@digitalatrium.in for more ideas about new lead-generating digital platforms.
