Since 2014, LinkedIn usage has been increased by 25 % in terms of importance. According to a recent study, 66% of B2B marketers plan to increase their use of LinkedIn in the near future. Likewise, over 71% of B2B marketers are eager to learn more about LinkedIn.
LinkedIn is a powerful social platform for individuals and businesses looking to make new connections, generate leads, and build their brand online. Many think this is an important platform for all businesses because this is a true game changer for B2B (business to business) companies.
Having presence in online is a great engagement way for businesses, likewise businesses with presence in LinkedIn gains more credibility and brand reach. Below are the key factors that describes why businesses need to be on LinkedIn and what are its impact
Targeted Reach
LinkedIn hosts a community of more than 546 million professionals around the globe. No matter who your B2B customers are, they are almost certainly on the platform. And with the depth of filters and targeting parameters you can use campaigns that helps you reach targeted audiences and also makes the rest of users know your brand.
Visibility Boost
Every business might have profiles in Twitter, Pinterest and Facebook to spread the word about them and their solution offerings. But compared to other platforms LinkedIn is more about getting noticed as any other major social media platform. It is a hub of people who are interested in exploring fresh ideas, sharing business interest and building community.
Network Building
There are millions of LinkedIn users, and surely there will be atleast a few of them who would like to connect with your brand. By keeping up your presence on LinkedIn, not only you have a prime resource for reaching out to your brand’s peers, but your profile will become a beacon to like-minded individuals.
LinkedIn is the one platform that gives you all the information you need to know about your peers and business competitors. Start your business promotions in LinkedIn today with trusted Digital partner. We Digital Atrium provide you the best solutions in Digital marketing. To know more in detail visit https://www.digitalatrium.in or Leave us an enquiry.
